Episode #4 - The Future of Scottish Tourism

As the world begins to open up once again, so too does Scotland’s tourism sector – a sector that supports over 200,000 jobs and is worth over £4bn per annum to the Scottish economy. In our fourth episode, CMS Scotland’s Kathryn Nolin and Roland Smyth are joined by Vicki Miller (Director of Marketing & Digital, VisitScotland), Marcus Pickering (Co-founder of Pickering’s Gin) and Tricia Fox (CEO of the PR and marketing firm, Cunningly Good Group). They examine how Scotland’s tourism se...

As the world begins to open up once again, so too does Scotland’s tourism sector – a sector that supports over 200,000 jobs and is worth over £4bn per annum to the Scottish economy.

In our fourth episode, CMS Scotland’s Kathryn Nolin and Roland Smyth are joined by Vicki Miller (Director of Marketing & Digital, VisitScotland), Marcus Pickering (Co-founder of Pickering’s Gin) and Tricia Fox (CEO of the PR and marketing firm, Cunningly Good Group).

They examine how Scotland’s tourism sector can continue to rebound in 2022 and beyond, discussing the role that domestic and international tourism will play in the sector’s continued recovery, as well as support the sector needs going forward.  They also discuss opportunities for innovation and hear how Pickering’s Gin is using “experiential tourism” to build its brand.