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On the Pulse

On the Pulse

Technology

CMS On the Pulse episode #2: A legal framework for advertising of medicines and medical devices

CMS On the Pulse episode #2: A legal framework for advertising of medicines and medical devices

2020-06-14
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Nick Beckett discusses with Dora Petranyi (CMS Hungary), Jens Wagner (CMS Germany) and Gabriela Staber (CMS Austria) the advertising of medicines and medical devices providing practical insights and an overview of the applicable laws. 
 
In the episode, we consider:

  • the complicated and fast changing area of regulation of advertisements with different rules in different jurisdictions
  • how to verify that scientific evidence is sufficient to substantiate claims
  • the use of advertising in social media and other promotional campaigns
  • the approach of the authorities to new entrants to the market including in times of crisis
  • risks associated with competitors or consumer protection organisations filing claims
  • the potential impact of MDR on advertising of medical devices
view more

More Episodes

CMS On the Pulse Episode #10
2021-11-22 199
CMS On the Pulse episode #9: A focus on compulsory licensing for pharmaceutical companies
2021-06-04 17
CMS On the Pulse episode #8: A legal overview on public procurement for the Life Sciences & Healthcare sector
2021-03-22 8
CMS On the Pulse episode #7: Telemedicine law, regulations and developments
2020-12-21 8
CMS On the Pulse episode #6: Legal and commercial collaboration disrupted: New models and players in Life Sciences collaboration
2020-11-10 6
CMS On the Pulse episode #5: Product liability & medical malpractice in the Life Sciences & Healthcare sector
2020-09-14 13
CMS On the Pulse episode #4: Digital health law, regulations and developments – Part 2
2020-07-27 10
CMS On the Pulse episode #3: Digital health law, regulations and developments – Part 1
2020-07-06 12
CMS On the Pulse episode #1: A legal roadmap for cannabis law and regulation
2020-04-22 9
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