Episode #1 - Challenges and opportunities
They say that absence makes the heart grow fonder: a perhaps unexpected outcome of the C-19 pandemic has seen more of us holiday in Scotland, soaking up some of the beautiful surroundings and local experiences our country has to offer. As the Scottish tourism sector begins to recover from the impact of C-19, what are the challenges and opportunities for the sector as it adapts, remodels and rebounds?
In our first episode, CMS Scotland’s Emma Boffey and Roland Smyth are joined by Vicki Miller (Director of Marketing & Digital, VisitScotland), Neil Robertson (author of the Travels With A Kilt Blog) and CMS Croatia’s Gregor Famira.
They examine how Scotland’s tourism sector can recover, while addressing pressing concerns about over-tourism and sustainability. As the rise of virtual and digital tourism also gathers pace, they also hear how one country, with a similar population size to Scotland – Croatia – has successfully managed the economic expansion of its tourism sector.
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